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Missing A Friend

BRIEF

 

D&AD Brief set by Google: Find a genre, song or musical movement that best represents a cause and use typography to bring it to life. 

 

Solution

Loneliness is on its way to becoming Britain’s most lethal condition with 10% of the UK population feeling like they have no close friends. 

 

We noticed that friends and friendships are common themes amongst songwriters. We selected 11 songs that frequently use the word ‘friend’ repeatedly within the lyrics and then removed the word ‘friend’ to emphasise the idea of being lonely. Using the edited lyrics we created the Missing A Friend campaign. It’s aim is to raise awareness about loneliness in the UK and raise funds through album sales to support charities tackling the issue. 

Poster web
Lonely Alphabet
Website Mocks
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